goodwill

英 [ˌɡʊdˈwɪl]

美 [ˌɡʊdˈwɪl]

n. 友善; 友好; 善意; 亲善; 信誉; 商誉

Collins.2 / BNC.6487 / COCA.8768

牛津词典

noun

友善；友好；善意；亲善
friendly or helpful feelings towards other people or countries
1. a spirit of goodwill in international relations
  国际关系中的亲善精神
2. a goodwill gesture/a gesture of goodwill
  友好的表示
信誉；商誉
the good relationship between a business and its customers that is calculated as part of its value when it is sold

N-UNCOUNT 友善；善意；亲善
Goodwillis a friendly or helpful attitude towards other people, countries, or organizations.
1. I invited them to dinner, a gesture of goodwill...
  我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
  他们相信游客会自觉捡起垃圾。
N-UNCOUNT 信誉；商誉
Thegoodwillof a business is something such as its good reputation, which increases the value of the business.
1. We do not want to lose the goodwill built up over 175 years.
  我们不想让历经175年树立起来的良好信誉毁于一旦。

noun

a disposition to kindness and compassion
1. the victor's grace in treating the vanquished
Synonym:gracegood will
the friendly hope that something will succeed
Synonym:good will
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym:good will

Give sufficient goodwill on both sides, there's no reason why this dispute shouldn't be resolved.
只要双方都有足够的诚意，这种纠纷是没有理由解决不了的。
The research of Goodwill Accounting Theory to enterprises goodwill with the actual operation is of guiding significance.
商誉会计理论的研究对企业商誉的实际操作具有指导意义。
Spirit of friendly familiarity and goodwill between comrades.
同志间的友情和善意。
We pursue a policy of goodwill in international relations.
我们在处理国际关系中遵循亲善友好的政策。
Leading examples are goodwill, patents, and trademarks.
最显著的例子就是商誉、专利和商标等。
We have come to visit you in peace, and with goodwill.
我们是和平善意的来拜访你。
With good commercial reputations and exquisite workmanship, we have earned goodwill from our customers.
公司凭借精湛的工艺和良好的商业信誉，博得客户称誉。
This generates considerable goodwill and is often highly appreciated by the replacement and the company.
这样会产生相当好的信誉并且会常常被接替同事和公司高度赞赏。
The timing of the minister's visit, however, could somewhat detract from the goodwill it's supposed to generate.
但是，部长访问的时间安排不当，可能会使访问的善意不能得到有效传达。
As a token of goodwill, I'm going to write another letter.
为了证明我的善意，我打算再写一封信。